Hi, I'm Kee,

a creator, a maker, a digital tinker, a flyfisher, a thinker, a rider, a doer

Selected work

Research

As part of the development of a new scalable platform called SPA for Volvo Cars, I conducted a full scale ethnographic study in US, Europe and Asia. The study led to numerous qualitative insights that informed several innovation and design projects that were later implemented in first generation of SPA based vehicles (XC90, S90, XC60).

Role: planning, agency contracting, collaboration, facilitation, recording, note-taking, (de)briefing, analysis, rapid prototyping

Ethnographic

Usability

Sensing

Clean Zone - Concept to Production

Clean Zone was the result of an UX study in China. The result included a branding concept and UX solution, which was all implemented in XC90 and following SPA based cars.

Role: integrated role in research planning and execution, analysis, ideation, concepting, communication

Vehicle Simulator

The vehicle simulator was a solo project, that I built to enable quick testing of for example dangerous driving situations. A real vehicle was stripped for parts for the interior, while the simulation was enabled by integrating gaming equipment and simulation software based on Unity.

Role: All

Rapid prototypes

I built numerous rapid prototypes from paper protos, to laser cuts to 3D printed mockups. In this photo is a paper proto and a laser cut centerstack used for a qualitative UX study.

Role: All

Concept movie

To communicate a vehicle experience concept, we developed a movie. I wrote the storyline, script and managed operations during the shooting.

Role: Story writing and boarding, scripting, facilitation

Polestar rebranding

Polestar, originally a racing brand, acquired by Volvo Cars was set to launch as Volvo Cars' performance division. We were a tiny team working on branding, dealer network, marketing, launch, segmentation and most important of all, products. Our main task was to shape, create and define the brand including visual, audible and product identities.

Role: Brand research, brand definition, story creation

Automotive Concepts for CES

CES 2018

CES 2019

CES 2020

CES 2021

I was hired by Samsung Electronics as part of their initiative to ramp up automotive business after the acquisition of Harman, a tier 1 automotive supplier. The goal was to imagine and showcase the opportunities emerging in the cross-section of consumer electronics and automotive. Among many projects of different characters, we built automotive concepts that were displayed as part of our exhibition at CES.

Role: Secondary research, concepting, advisory

London Black Cab

Innovoation collaboration with LEVC, the manufacturer of the iconic London Black Taxis. The project result was an interior concept, featuring robotic features, entertainment and service design.

Role: Connection to LEVC, contracting, project management, creative lead

Samsung Design Identity

Being part of the Design Strategy Team, I took part in defining the design identity 5.0

The identity informed strategies across the company's business division and also led to a new design strategy including proposed road map.

Role: Communication, creative integration, secondary research, strategy

Milan Design Week - Exhibition

Samsung Electronics participation in Milan Design Week is a cross collaboration that involve teams across the entire company and external suppliers as well. In this project I handled the promoter education, customer visits and exhibition flow quality assurance.

Role: PR, media sensing, promoter education, quality assurance

Design Miami - Exhibition

Samsung Electronics recent participation in Design Miami Seoul was a new activity that aimed at showcasing a manifestation of a new design vision.

Role: PR, media visit, media sensing

Get in touch at kee.olsen@gmail.com

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